Growing up in the 1960s, life was much different than what it is now. Along with a different era, I was raised by my grandparents due to the death of my father when I was four, and my mother was dealing with her own illnesses and passed when I was seventeen.
My siblings and I kept busy outside riding bikes, hanging out, and taking care of the house upkeep.
I kept my life simple and did well in school; I was a voracious reader and loved puzzles. I dreamed of owning a business, but the barrier to entry was so high due to one option, and that was brick and mortar, as there were no online opportunities until later in my life. My path has been long and filled with challenges that include drug and alcohol addiction, imprisonment, sobriety, college, fitness, wellness, and a successful career. I’ve been clean and sober for 36 plus years now and am grateful for every day of my life.
My high school experience was more focused on partying with friends and escaping my childhood, as I had started using drugs and alcohol when I was twelve. Wow, thinking back now, it all really started in 1975! I somehow managed to graduate with a respectable GPA a year earlier than I was supposed to. For the next eight years I was lost in my addiction and barely survived. In 1988, my boss, Ed Mulrooney, realized I needed help and found a drug treatment program and got me into it. I learned a lot from this man and that small business ownership was a possibility; you just must pursue your dreams.
I get emotional writing this, as he literally saved my life!
Rewriting my entrepreneurship journey after a 30-plus-year career as a controller for multi-million-dollar companies and a reevaluation of my health and lifestyle fifteen years ago. With the encouragement of my children, I embarked on a journey that has taken two years to figure out.
Like countless other aspiring entrepreneurs, I encountered plenty of setbacks along the way. After plenty of research, I started my journey as an Amazon and Walmart seller, but it’s very cutthroat, and you can’t compete with bigger sellers when it comes to pricing and gross margin. Even though it’s been a rough start, I have learned many valuable lessons over the past two years.
My breakthrough came when I discovered the world of digital marketing. It all started with a free webinar on social media marketing that sparked my curiosity. From there, I decided to dive in fully, investing in comprehensive courses that taught me SEO, social media strategies, email marketing, and pay-per-click advertising. I became fully committed to mastering these skills. I applied everything I learned to a new venture, harnessing my newly acquired skills and lifelong learning into a digital marketing business. Through hard work, engaging social media content, search engine optimization, and building an email list to nurture leads, my client base is growing for my niche in helping seniors with holistic wellness and Financial Empowerment in life after retirement.
It became clear to me just how powerful digital marketing could be in reaching a broad audience and adding value to people’s lives. This success wasn’t by chance; it came from hard work,
careful planning, consistent action, and using the right tools effectively.
Today my focus is on building a community of like-minded seniors that want to lead a healthy life of movement, wellness and financial freedom. Whether you found this site to learn about health and wellness and or financial freedom, my goal is to bring you real-world experiences and solutions so we all can live long and healthy lives in retirement. I’m obsessed with the power of movement, fitness, holistic wellness and financial freedom for seniors. Check out my fitness and wellness products here: https://percisesports.com/ Join my community below for more information regarding Holistic Wellness and Financial Empowerment for Seniors Together, we’ll tackle obstacles, celebrate wins, and bring your vision of success to life.
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